Erik
Sallfeldt
Senior Product Manager
Morningstar Inc
Erik Sallfeldt leads Morningstar’s Direct Web Services API strategy across EMEA and APAC, building the AI-ready foundation powering the next generation of financial innovation. With nearly 20 years at Morningstar — across engineering, technology leadership, product management, pre-sales, and sales — he brings both deep technical expertise and commercial perspective. Direct Web Services APIs are used by banks, asset managers, wealth platforms, fintechs, and developers to embed trusted investment data, research, and analytics into digital products. Today, one of his primary focuses is AI: transforming Morningstar’s APIs to enable intelligent, machine-driven financial solutions that power automation, personalization, and smarter decision-making.