Scaling Crypto in the Nordics: The Firi Story

What does it take to build the Nordics’ leading crypto exchange in an industry that never stands still? Firi started in Bergen with a bold vision and has since grown to become the largest crypto exchange in the Nordics. But the journey has been anything but easy.

In this session, Thuc Hoang, founder and CEO of Firi, shares how a local startup navigated the highs and lows of the crypto industry. From regulatory hurdles to market turbulence, from early skepticism to widespread adoption, this is the story of what it takes to build and scale a fintech company in one of the most unpredictable sectors. Whether you're a startup founder, investor, or crypto enthusiast, this session offers a rare behind-the-scenes look at resilience, innovation, and the future of crypto in the Nordics.

Address

Media City Bergen