Want happy Customers? Design unhappy paths!

When designing great products and services, it's common to prioritize “the perfect and ideal” user journey.

However, the most successful services are the ones that map all possible scenarios and are prepared to offer a quick and effective solution or alternative after a problem - because yes, they are going to happen. Having the right mindset, combined with the best tools, can change the perspective on how we delight users and create remarkable experiences.


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